Xiaomi confirm a sub-brand Poco and its smartphone in Indian Market

Poco India and Pocophone Social Media accounts are made active

Xiaomi confirms that it is working on a sub-brand Poco

Not many details on the smartphones under the sub-brand

A day after launching the Android One based Mi A2 which is the successor of Mi A1 in India. Xiaomi has now confirmed that it is all set to launch a new sub-brand called Poco. Following many rumours about Xiaomi Pocophone F1, there is some confirmation about the real existence of the smartphone. Xiaomi is teasing the sub-brand as Pocophone for global markets but has gone with the name Poco in India.

Jai Mani, Lead Product Manager for Xiaomi India, in a tweet said that he has been working on the new project called ‘Poco by Xiaomi’. Although it isn’t clear what role would Jai Mani be playing with regards to Poco in India the tweet shows his prominent role in this sub-brand. Xiaomi India has also responded to the tweet, wishing Jai Mani for the new project. Although there has been confirmed on the name and launch of the sub-brand in the Indian market there are no official details about the new smartphone.


The rumoured smartphone is allegedly named Pocophone F1, which could be the first handset under the sub-brand. The Pocophone was trademarked by Xiaomi and friends was reputed to make a lead gadget for global markets, focusing on India.

Pocophone F1 Specification:

Processor: Qualcomm Snapdragon 845 with liquid cooling system

RAM / Storage: 6GB/ 64GB and 6GB/ 128GB or 8GB? 128GB

Display: 5.99-inch to 6.2-inch with an unusual aspect ratio

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Battery: 4000mAh


Front: 20MP selfie camera with IR Face Unlock and Super Pixel technology.

Rear: 12MP+5MP dual camera setup with dual pixel autofocus.

Colours: Grey and Blue.

The smartphone will also support Qualcomm Quick Charge 3.0, dual-SIM support and Type-C USB for data-sync and charging. The Pocophone is rumoured to be priced at Rs. 33,800 for the base variant and the top variant of the smartphone could cost anywhere close to  Rs. 37,000. Xiaomi seems to be entering the Premium smartphone range with Poco.

It has a been a tough time for Chinese brands to enter the US. Huawei which is one of the Chinese smartphone brands is selling its devices unlocked via online channels. At the same time taking a help of aggressive pricing with premium features has let the Honor brand to sell unlocked devices. Xiaomi is very well known for its aggressive pricing and product features it is not losing any hopes of entering the US market although it been already selling accessories in the US market.


After Jai Mani tweet regarding the launch of Poco, a sub-brand by Xiaomi. It seems to have a good response and yet again Xiaomi is building up the audience for their new smartphone brand using social media. The first smartphone under the Poco brand could be a  device powered with Snapdragon 845 and liquid cooling. Many active Mi community Moderator is sharing this on their social media handles.


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About Siddharth Naik 174 Articles
Holds a degree in Computer Science Engineering with deep insights in Technology world